Privacy Policy

Clarity of Purpose Ltd (“We”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We keep certain basic information when you visit our website and recognise the importance of keeping that information secure and letting you know what we will do with it.

This policy only applies to (our site). If you leave our site via a link or otherwise, you will be subject to the policy of that website provider. We have no control over that policy or the terms of the website and you should check their policy before continuing to access the site.

In-line with GDPR, our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.

Your individual rights

Under the GDPR your rights are as follows. You can read more about your rights in details here;

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO ( if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Information we may collect from you

Internet Cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to remember settings and information you provide and to display relevant content. Cookies may also be used by third-party services we use, which are detailed in the following sections. Some cookies will be saved for specific time periods, where others may last indefinitely.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use our site.

Website Comments

If you comment on a one of our site pages, then we will store your name, email, website (optional) and comment in our website database for the purpose of showing those comments to other visitors. That data will be stored for an unlimited time.


Our site implements reCAPTCHA v3 and your use of reCAPTCHA v3 is subject to the Google Privacy Policy and Terms of Use.

Google Analytics

We use Google Analytics to help us to understand how you make use of our content and work out how we can make things better. Google Analytics sets cookies that follow your progress through our website, collecting anonymous data on where you have come from, which pages you visit, and how long you spend on the site. This data is then stored by Google in order to create reports and provide services relating to website activity and internet usage. These cookies do not store your personal data. We use the reports from Google to analyse the use of our website to provide better content, structure and experience of the site. We tell Google to retain the information for 26 months after your last activity on our site.

The Google website contains further information about Analytics and Google’s privacy policy.

You may opt-out of this use of data by Google by installing a browser plug-in:

Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. Any email marketing messages we send are done so through an EMS (email marketing service provider). An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences.

Specifically, our EMS provider is currently MailChimp. You can find their policies here:

We hold the following information about you within our EMS system:

  • Email address
  • First and Last Name
  • Role
  • Source of your data (for example, when we collected it at an event)
  • Subscription time & date

Contact Us

When you contact us through a form on the website, we will receive the message as an email. We will use your email address, name, message and any other information provided through the form only for the purposes of contacting you for the request you asked for and keeping a record of that conversation as it progresses via email. We do not use this information for any marketing emails, newsletters or offers. We store all emails for an unlimited time.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and. We advise that you check this page regularly to keep up to date with any necessary changes.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

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